Skip to Content

Brands Division

Raisio’s most international brand is Benecol. Benecol products are sold in almost 30 countries. Raisio’s locally known brands in Finland are Elovena, Provena, Sunnuntai and Nalle, in Russia Nordic, in the UK Poppets, Fox’s, Just and XXX and in the Czech Republic Pedro and Juicee Gummee.

Raisio Group’s reported divisions are Brands and Raisioagro. The Brands Division includes Healthy Snacks, Benecol, Confectionery and Benemilk Ltd’s business for international commercialisation and protection of the innovation. 

*Joint Venture

Markets are global for the Benecol business. The key markets for Healthy Snacks business are Finland and Russia. Sales of confectionery made in the UK is focused on local markets. Czech-made confectionery is sold in the Czech Republic and exported to more than 30 countries.

Main events

  • Brands Division’s comparable EBIT totalled EUR 50.5 (55.4) million, accounting for 15.8 (14.4)% of net sales.
  • Net sales for the Brands Division were EUR 320.1 (385.1) million, a change of -17%.
  • Exchange rate changes had a clearly negative impact on the Brands Division’s net sales and EBIT.
  • Brands Division’s key challenge is organic growth.

Financial review

Net sales for the Brands Division totalled EUR 320.1 (385.1) million. Net sales were down from the comparison period primarily due to the divestment of the UK Healthy Snacks operations and the negative impact of exchange rate changes. 

The Brands Division’s comparable EBIT totalled EUR 50.5 (55.4) million, accounting for 15.8 (14.4) per cent of net sales. EBIT was EUR 30.5 (45.4) million, accounting for 9.4 (11.8) per cent of net sales.

Exchange rate changes had a clearly negative impact on the Brands Division’s net sales and EBIT.

Finland accounted for about 20% of Raisio Brands Division’s net sales, the UK for almost 45%, the rest of Europe more than 30% and the rest of the world less than 5%. 

Key figures for the Brands Division

    2016 2015
Net sales M€ 320.1 385.1
   Healthy Snacks M€ 95.4 138.9
   Benecol M€ 124.6 140.3
   Confectionery M€ 100.2 105.4
   Benemilk M€ 0.4 0.0
EBIT M€ 30.2 45.4
   EBIT % 9.4 11.8
Items affecting comparability M€ 20.3 10.0
Comparable EBIT M€ 50.5 55.4
   Comparable EBIT % 15.8 14.4

 

Business review

The Brands Division's businesses are dealt with in the reviews of each business:

Benecol
Healthy Snacks
Confectionery
Benemilk