Continued steady demand for confectionery
European confectionery markets are mature. Demand for soft gums and FreeFrom confectionery increased. In Raisio’s home markets, the UK and Czech Republic, intense competition with major international confectionery producers continued.
Raisio produces confectionery in the UK and Czech Republic. The UK-made confectionery is largely sold locally while Czech-made soft gums are exported to more than 30 countries in addition to sales in the Czech Republic. Raisio has well-known brands of its own and the company is a versatile, cost-effective branded product producer for its contract partners and retailers.
In the UK confectionery market, consumer demand remained stable for the product categories in which Raisio is present. In the European markets, retail chains were actively launching new soft gum products under private labels.
Demand for soft gums continued to increase, which provides good opportunities for growth. Raisio continues to expand the range of its branded products with novelties, providing consumers with interesting alternatives and partners with cost-effective solutions.