Diverse value chain
Raisio’s value chain extends from primary production to consumers. In different parts of the value chain, the company’s influence and way of interacting are different. Raisio’s ability and willingness to develop responsible foods and feeds promote the sustainable food chain.
Raisio affects the beginning of the value chain, i.e., suppliers, by following its responsible procurement principles. Raisio expects its suppliers to commit to the Supplier Code of Conduct concerning, for example, environmental responsibility, working conditions in accordance with international regulations, prohibition of child and forced labour and anti-discrimination.
Some of Raisio’s branded products are manufactured by subcontractors. They are required to follow operating and production practices outlined by Raisio. The agreements specify, for example, the quality requirements of raw materials used. Raisio purchases all its grain from areas near its production plants whenever possible. Raisio’s grain products are mainly manufactured in Finland. In Finland, the company purchases some 85 per cent of the grain directly from farmers. Due to close cooperation, Raisio has an opportunity to develop farming practices together with the farmers.
Raisio continuously examines consumer needs and behaviour. This way, Raisio can provide retailers with interesting branded products and innovations that meet consumer needs. The company also invests in its brands to keep them commercially interesting. Furthermore, Raisio must meet the increasingly stringent requirements of trade organisations, restaurants and catering companies, and industrial customers regarding the responsibility of products.
In terms of the international Benecol ingredient business, Raisio’s influence extends to the assistance and counselling of licencing partners. Licensing agreements define in detail matters related to the products and use of the brand. In addition, Raisio's licensing partners are committed to Raisio’s Benecol Partner Code of Conduct.
At the higher end of the value chain of consumer products, Raisio influences consumers by communicating on nutrition, environmental labels, recipes and tips to use the products, among other things. Raisio is engaged in a continuous dialogue with consumers in, for example, social media and customer service channels.
Raisio influences dairy and fish chains by providing producers with feeds that promote profitable and sustainable agriculture. Raisio’s feeding solutions affect animal welfare and improve the yields. In the fish chain, our feeding innovations have significantly reduced the environmental impacts.
Raisio plc’s shares are listed on NASDAQ OMX Helsinki Ltd. The company has over 39,000 shareholders and about 1,400 employees. Raisio operates in 12 countries and has production plants in nine places in three countries.