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Continuous dialogue with stakeholders

Raisio is engaged in a continuous dialogue with its stakeholders. Based on this dialogue, our Materiality Assessment is reviewed annually. Continuous open interaction is a vital part of planning, management and implementation of Raisio’s Corporate Responsibility. 

The table below shows Raisio’s key stakeholder groups and the ways we communicate with them. The groups selected to the table have been identified in the workshops of our businesses. 


Stakeholder Way of engagement
Personnel Continuous and open interaction in the work community, performance appraisals, staff info, superior letters, intranet, opinion surveys, Cooperation Working Groups
Consumers Consumer service, product demonstrators, Sunnuntai and Elovena Clubs, social media, brand websites and sustainability communications online, newsletters, advertising, consumer surveys
Customers (foods); e.g. retailers, wholesalers, bakeries and industry, catering, exports, partners Direct customer contacts, websites, extranet, events, fairs and exhibitions, online store
Customers (Raisioagro) Livestock producers, dairy and fish farmers, farmers, Raisio's contract farmers Direct contacts, events for producers and farmers, Contract Farmer Days, fairs and seminars, cruises for customers, websites, online store, customer magazines Agro- and AquaMakasiini, extranet
Owners Meetings, events, annual general meeting, stock exchange releases and publications, annual report and corporate responsibility report, interim reports, websites
Institutional investors and analysts Roadshows, meetings and events for investors, Capital Markets Day, stock exchange releases and publications, interim reports, annual report and corporate responsibility report
Financiers Meetings, stock exchange releases, publications, financial statements, interim reports
Authorities Meetings, influencing in organisations, Raisio's memberships
Subcontractors Direct contacts, meetings, audits, Supplier Code of Conduct, Supplier Self-Audit 
Partners Direct contact, meetings
Suppliers Direct contacts, meetings, audits, Supplier Code of Conduct, Supplier Self-Audit
Media Direct contacts, meetings, interviews, press conferences, seminars, releases, social media, websites
Local communities Events, company visits, websites, projects (e.g.  Me & MyCity, Southwest Finland)
Schools and institutions Sponsor schools, speaker visits, company visits, projects
Universities Personal contacts, research cooperation, projects, cooperation through Raisio's Research Foundation
Organisations and memberships Joint seminars and events, Raisio's representation and memberships in organisations, websites, cooperation with, e.g., WWF 
Food, nutrition and health experts Meetings, newsletters, brochures
Trade unions Meetings, agreements, cooperation with other companies, development projects